Behind The Brand
I grew up in the North East as the eldest of two sisters, watching first-hand what it takes to run a small business. My father was a self-employed electrician, and from an early age I helped with his paperwork and accounts, experiences that sparked my interest in finance and led me to become an accountant.
I was the first in my family to attend university and went on to qualify as a Chartered Public Finance Accountant in 1995. Over the past 25+ years, I’ve built a senior leadership career across accountancy, social housing, and executive roles, including Executive Director positions within values-based organisations with multi-million-pound turnovers. Alongside this, I’ve run my own business and understand the realities business owners face every day.
I’m an empathic, values-driven leader with an MBA and a Level 7 Diploma in Executive Coaching & Mentoring. In 2025, I became a licensed practitioner of the Pendleton Business Waterwheel, a proven framework that helps business owners step back, gain clarity, and focus on what will drive sustainable growth.
Today, I use my experience to support small and medium-sized businesses, helping owners build strong, resilient organisations that align with both their goals and their lives. I’m particularly passionate about supporting female business owners and those navigating the balance between work, leadership, and family.
If you’d like clear thinking, practical support, and a trusted sounding board as you grow your business, I’d love to work with you. Get in touch to start the conversation.
Pendleton Water Wheel
Why the Pendleton Business Waterwheel?
What drew me to the Pendleton Business Waterwheel is its holistic approach. It recognises that sustainable growth comes from balance, clarity and alignment across the whole business, not just from chasing revenue.
The Waterwheel allows business owners to assess where they are, understand what is working, and identify where change will have the greatest impact. It gives structure without rigidity, and supports growth that feels deliberate, confident and long lasting.
I believe in it because I’ve seen how powerful it can be when people are given the space, tools and support to think clearly about their business and take ownership of its future.
Growth greater than the fee you have paid us, or we'll pay back every penny we haven't earned
Services
Free Introductory Call
A no obligation introductory conversation designed to understand your business properly.
This call gives Rachel the opportunity to:
-
Hear about your business, your aspirations and your challenges
-
Explain the principles of the Pendleton Business Waterwheel in plain language
-
Carry out an initial self assessment of your business using the Waterwheel framework
It is a calm, supportive starting point that helps you decide whether working together feels like the right fit.
Business Coaching Over a 12 Month Period
A structured, supportive coaching partnership focused on sustainable growth.
Through monthly one to one sessions, Rachel works alongside you to:
-
Build empathy and trust
-
Apply the Pendleton Business Waterwheel learning materials directly to your business
-
Create clarity around priorities, challenges and opportunities
-
Strengthen confidence and decision making
-
Achieve sustainable, long term growth
Rather than taking over, Rachel’s approach ensures the knowledge, insight and capability stay within your business, supporting growth that lasts beyond the coaching relationship.
Upcoming Events
Latest Insights
Our Mission
Elias Business Growth's mission is to support business owners to step back from working in their business and gain the clarity needed to work on it. By working in partnership and using the Pendleton Business Waterwheel, she helps clients see their business from a fresh perspective, uncover practical solutions, and build the confidence to put them into action. Guided by integrity, honesty, and empathy, Rachel acts as a trusted partner on each client’s journey, strengthening capability within the business and enabling sustainable, values-led growth.